freestyle marketing

How we can help you

Bespoke projects

A broad area, but occasionally there are specific challenges that need external input. Sometimes there are small projects, we’ve undertaken “quick” audits or health checks on specific fundraising areas and we’ve helped pull together key documents for Trustees. On other occasions these can be bigger projects, we‘ve led strategic reviews of products, we’ve looked at team structure and we’ve looked at areas for innovation and development


We’ve helped many charities find their marketing agency. We know that this is time consuming so we always start by exploring whether the current agency relationship (if there is one) can be repaired, but assuming it can’t we’ve created a number of approaches and systems to make this as simple for you as possible. Over the last few years we’ve helped CRUK, Barnardo’s Dogs Trust amongst others find a marketing agency


Having worked in legacy fundraising for over 20 years we have a raft of experience and were the instigators behind the first ever legacy TV ad in the UK back in 1999 with a collaboration between NSPCC, RSPB, ICRF (as they were then), Shelter & Blue Cross. Allan has been part of the Remember a Charity Executive steering group for more than 7 years and we have worked with small, big and medium sized charities both in the UK and globally helping them with their legacy fundraising


There are times when we get asked to assist by directing and lead a team, this has included, amongst others; Deputy Fundraising Director at NSPCC, Fundraising & Communications Director at Alzheimer’s Society


We are frequently asked to help in this way, as an independent and trusted agent of change, asking questions, being challenging and looking at the issue through a different set of perspectives

Go to Legacy LAb

Legacy LAb

A new 6-month Legacy Fundraising Innovation Programme, designed to create opportunities in your legacy programme through the power of innovation, and collaboration with peers and coached by world class experts. A space to solve legacy fundraising challenges and to supercharge your legacy fundraising and programme. For more details click on the picture above

Go to Behavioural Trends in Legacy giving

Behavioural Trends in Legacy giving

This joint venture between Smee & Ford and Freestyle Marketing will explore the behaviour of your supporters in relation to legacy giving using our unique database. It aims to benchmark your legacy effectiveness and give you a sense of any missed opportunities. For more details click on the picture above

Go to legacy premier league

legacy premier league

Bringing clarity to your legacy fundraising. Our research taking in over 15,000 responses from charity supporters looks at Consideration, Choice, Competition & Change. To find out more click on the picture above

How we make a difference

It’s 15 years since we set up Freestyle and we believe the key is to listen and to be curious. Listening is the starting point and we begin all our projects with a conversation, because we need to understand your business issues, your business model and your strategy. Being curious is just how we are, but it means we will ask you lots of questions, perhaps be challenging about your needs and requirements. By combining these two elements we can agree a brief, agree objectives and agree your desired outcomes


Allan Freeman

Before setting up Freestyle, Allan worked at RAPP for many years across a range of business sectors. He now works with charities large and small helping them with their fundraising strategy and tactics. He is currently Chair of Remember a Charity

Anna Freeman

Anna worked for a number of direct marketing organisations including Reader’s Digest and American Express, as well as RAPP. More recently she honed her fundraising skills in the educational sector and as a Trustee for Meningitis Now

What our clients say

Some thoughts and opinions....

Freestyle Marketing

Please get in touch by calling 07957 344 734