Organisational Confidence

I’ve probably worked with somewhere close to 100 different organisations, from very small charities such as Game Conservancy Trust to big Corporates such as Microsoft – and everything in between! One of my consistent observations is that processes, procedures, authority and empowerment of individuals is directly related to how confident the leaders of the organisation Read more about Organisational Confidence[…]

New Ideas

Tony Benn died two years ago today, you may or may not agree with his politics but this quote is great. Although it wasn’t intended as such (it was a comment celebrating an individual, Samuel Plimsoll and what he campaigned for) it is a great piece of insight into people and how we behave with new Read more about New Ideas[…]

The new mind control

A great article (essay!), if you’ve ever doubted the potential of “nudge” marketing, the power of big data and the influence and the control that ownership of this data gives then read this by Robert Epstein. https://aeon.co/essays/how-the-internet-flips-elections-and-alters-our-thoughts

Trust and charities – what we really need to understand

There’s a stream of data that clearly and unsurprisingly shows us that trust in charities has decreased and is at a low point (although the relatively recent NFP research suggests it has gone up a little recently). However paradoxically there is also data from some individual charities which shows that their supporters have very high Read more about Trust and charities – what we really need to understand[…]

Leonardo Da Vinci – would he be the best marketer in the world…ever?

Da Vinci was one of the great creative minds of the Italian Renaissance, hugely influential as an artist and sculptor but also immensely talented as an engineer, scientist and inventor – the perfect marriage of creative genius and master technician. He invented an early helicopter prototype, developed a water based alarm clock, studied human anatomy Read more about Leonardo Da Vinci – would he be the best marketer in the world…ever?[…]

Just because it’s cheap doesn’t mean that I’ll buy it

We have this trend particularly within our regular giving asks to say things like…. “for less than you’d pay for a daily newspaper” or “for less than the cost of a sandwich”. We need to put these in the right place, the sequencing is really important. Just because it’s “not a lot of money” isn’t Read more about Just because it’s cheap doesn’t mean that I’ll buy it[…]